By Robert Oscar, R.Ph.
One of the standard tropes in any movie showing military battles from the pre-gunpowder era is the line of archers standing at the ready. (See: Wonder Woman,… Read more
After centuries of being passive receivers of care, health plan members have now become active decision-makers. High out-of-pocket costs due to higher deductibles and t… Read more
Healthcare/mHealth, Member Engagement/Reporting, Miscellaneous
At this point in this blog series, we’ve talked about the first three of the “Four-T” s of messaging (Timing, Targeting and Tailoring). Those all relate to finding the r… Read more
Healthcare/mHealth, Member Engagement/Reporting, Miscellaneous
Virtually anyone in today’s digital society lives a life inundated by messages. Much of it comes in the form of advertising and promotion delivered via web pages, emails and t… Read more
